Strong isn’t a number.
It’s a lifestyle.
Personalized coaching & community for women 40+
Build lasting strength — without guesswork or burnout.
A Complete System Built for Real Life
Structured Coaching: Programs that fit your schedule and goals
Confidence & Strength: Results you can see and feel
Support & Community: Accountability that keeps you on track
Lifestyle Guidance: Nutrition, mindset, and habits that stick
Women Like You Are Seeing Real Results
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![Side-by-side photos of a woman before and after fitness transformation. In the left photo, she is wearing a beige sweater and jeans, smiling and holding a hammer, with a wooden wall background. In the right photo, she is dressed in black fitness attire with a "W.O.W Fitness Baby" t-shirt, standing confidently in front of a black and green wall.]()
"In 6 months I built strength I’ve never had, and finally stopped quitting on myself."
- Charity, 42
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![Side-by-side comparison of a woman before and after weight loss, with text indicating a loss of 46.3 pounds in four months.]()
"I stopped starting over. That alone changed everything."
- Samantha, 40
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![Side-by-side comparison of a woman before and after weight loss. In the left image, she is taking a mirror selfie in a room with yellow walls, wearing a white sports bra and black leggings. Her hair is tied back, and she appears slightly heavier. In the right image, she is smiling, standing in front of a black and green wall, wearing the same white sports bra and black leggings, showing a slimmer physique.]()
"I came for fitness. I stayed for the community. The accountability and support are unmatched."
- Sherkeyer, 50
Find the Program That Fits You
Your foundation for strength, confidence, and consistency
Next-level support for women serious about transformation. You get a fully guided experience — every step designed for you.
Our most exclusive, high-touch program for lasting results. This is for women ready to stop starting over, take control, and build a life of strength, confidence, and consistency.